Date: July 21st, 2018 12:06 AM Author: light excitant kitchen doctorate
Shocking. No wonder Zuck kept it down low. It also talks about how sophisticated Trump's ad strategy on Facebook was and how Zuck incorporated their strategy.
Date: July 21st, 2018 12:13 AM Author: comical trailer park turdskin
Parscale has echoed those comments, explaining on 60 Minutes last year that the site obsessively tested ad creative and messaging — up to 100,000 different versions per day of different ads. That involved “changing language, words, colors, changing things because certain people like a green button better than a blue button,” he explained to 60 Minutes, outlining the automated alterations that were made to spit out different versions of an ad. “Some people like the word ‘donate’ or ‘contribute.’”