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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Cream wonderful principal's office jap
  04/07/26
...
know-it-all cracking stead
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Cream wonderful principal's office jap
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Cream wonderful principal's office jap
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Fear-inspiring flushed french chef
  04/07/26
...
pearl blood rage
  04/07/26
As a true baller, I don't even check the price before I buy ...
180 garnet ceo trust fund
  04/07/26
...
know-it-all cracking stead
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Exciting umber menage
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
Ruby shaky cruise ship
  04/07/26
When I was in 5th grade our little league team won the champ...
Contagious heaven
  04/07/26
...
Bisexual milky boltzmann
  04/07/26
...
pearl blood rage
  04/07/26
...
Bespoke Big National Place Of Business
  04/07/26
...
pearl blood rage
  04/07/26
thousands of dollars in chips: comped
elite messiness
  04/07/26
Okay, I lol’d
pearl blood rage
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Contagious heaven
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
nubile becky
  04/07/26
(i'm white) tp
pearl blood rage
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Contagious heaven
  04/07/26
They're fantastic with french onion dip.
Bisexual milky boltzmann
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Passionate mother shitlib
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Contagious heaven
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Cream wonderful principal's office jap
  04/07/26
...
Contagious heaven
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Exciting umber menage
  04/07/26
...
Bright location
  04/07/26
...
pearl blood rage
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
insecure amethyst lay hunting ground
  04/07/26
Buddy of mine hooking up with tbf tp, tp
pearl blood rage
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Passionate mother shitlib
  04/07/26
...
Cream wonderful principal's office jap
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
Magical Pit
  04/07/26
.
nubile becky
  04/07/26
Cr. Article is propaganda
glassy low-t faggotry mood
  04/07/26
...
angry theater
  04/07/26
Work hard, put dorito on table and what he do? He price hike
provocative unhinged voyeur dilemma
  04/07/26
...
Contagious heaven
  04/07/26
...
Cream wonderful principal's office jap
  04/07/26
...
pearl blood rage
  04/07/26
...
aromatic light faggot firefighter ape
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
Contagious heaven
  04/07/26
...
Bespoke Big National Place Of Business
  04/07/26
...
pearl blood rage
  04/07/26
Amazing article and thread, and good news Doritos are my...
misanthropic whorehouse
  04/07/26
180
Contagious heaven
  04/08/26
...
Bespoke Big National Place Of Business
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Passionate mother shitlib
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
nubile becky
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Passionate mother shitlib
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
angry theater
  04/07/26
LMAO they kept the prices high to try to claw back the money...
galvanic turquoise public bath
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Cream wonderful principal's office jap
  04/07/26
...
Bespoke Big National Place Of Business
  04/07/26
...
Contagious heaven
  04/07/26
...
know-it-all cracking stead
  04/07/26
...
pearl blood rage
  04/07/26
...
sticky private investor
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
learning disabled zippy school police squad
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Fear-inspiring flushed french chef
  04/07/26
...
pearl blood rage
  04/07/26
???
misanthropic whorehouse
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
Magical Pit
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
Cream wonderful principal's office jap
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
Frisky pisswyrm state
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Cream wonderful principal's office jap

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: know-it-all cracking stead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Cream wonderful principal's office jap

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Cream wonderful principal's office jap

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Fear-inspiring flushed french chef

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: 180 garnet ceo trust fund

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: know-it-all cracking stead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Exciting umber menage

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: Ruby shaky cruise ship

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Contagious heaven

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: Bisexual milky boltzmann



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bespoke Big National Place Of Business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: elite messiness

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: pearl blood rage

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Contagious heaven

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: nubile becky

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: pearl blood rage

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Contagious heaven

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: Bisexual milky boltzmann

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Passionate mother shitlib

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Contagious heaven

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Cream wonderful principal's office jap

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Contagious heaven



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Exciting umber menage

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: Bright location



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: insecure amethyst lay hunting ground

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: pearl blood rage

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Passionate mother shitlib

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Cream wonderful principal's office jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: Magical Pit

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: nubile becky

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: glassy low-t faggotry mood

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: angry theater



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: provocative unhinged voyeur dilemma

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Contagious heaven



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Cream wonderful principal's office jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: aromatic light faggot firefighter ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Contagious heaven

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bespoke Big National Place Of Business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: misanthropic whorehouse

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Contagious heaven

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Bespoke Big National Place Of Business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Passionate mother shitlib

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: nubile becky

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Passionate mother shitlib

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: angry theater

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: galvanic turquoise public bath

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Cream wonderful principal's office jap

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bespoke Big National Place Of Business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: Contagious heaven



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: know-it-all cracking stead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: sticky private investor



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: learning disabled zippy school police squad

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Fear-inspiring flushed french chef

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: pearl blood rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: misanthropic whorehouse

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: Magical Pit

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: Cream wonderful principal's office jap

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: Frisky pisswyrm state

*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2ГѓЖ’#49812400)