\
  The most prestigious law school admissions discussion board in the world.
BackRefresh Options Favorite

Solos: last name law firm or trade name?

...
Light Thirsty Site
  05/22/24
I think last name is better. But if you want to eventually s...
Deranged big lay
  05/22/24
I'd be happy if one of my kids took over it when I died.
Light Thirsty Site
  05/22/24
i thought you're a paralegal?
Thriller senate
  05/22/24
npfd?
Light Thirsty Site
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Frum Fantasy-prone Scourge Upon The Earth
  05/22/24
last name. trade names always seemed kinda prole to me
galvanic hall degenerate
  05/22/24
pnnc
Light Thirsty Site
  05/22/24
I think trade-name law firms are among the most startingly p...
spectacular rigpig mad cow disease
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Light Thirsty Site
  05/22/24
"resale value"? What fucking percent of solo shop...
spectacular rigpig mad cow disease
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Deranged big lay
  05/22/24
but you can always rebrand later i suppose
Light Thirsty Site
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
out-of-control mahogany round eye genital piercing
  05/22/24
Lol what did he want for it?
spectacular rigpig mad cow disease
  05/23/24
Git ‘er Dun Law
Curious Sneaky Criminal Dragon
  05/22/24
Trade name is so fucking prole but a good one probably bring...
Aromatic wild goyim center
  05/22/24
love it when law firms have "modern" MBA-sounding ...
galvanic hall degenerate
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
Aromatic wild goyim center
  05/22/24
cr
confused native dopamine
  05/22/24
I have no idea why solos would do trade names. I think it m...
Pea-brained sadistic gaming laptop rehab
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Sepia private investor
  05/22/24
titcr https://www.gorillalawfirm.com/
galvanic hall degenerate
  05/22/24
this man is leaning in
Sepia private investor
  05/22/24
Trade name is great for marketing because people know that y...
balding range ceo
  05/22/24
Also pigeonholes you into that practice area though.
Light Thirsty Site
  05/22/24
This is assuming you've made the choice that you're going to...
balding range ceo
  05/22/24
Few general practitioners anymore. But very common to take a...
Light Thirsty Site
  05/22/24
https://www.mybaldlawyer.com/
startling razzle-dazzle alpha
  05/22/24
...
Light Thirsty Site
  05/22/24
Damn. No one would ever accuse him of false advertising.
Electric Sinister Heaven
  05/22/24
Wild animal, actually.
Sticky library boltzmann
  05/22/24
...
self-absorbed pervert
  05/22/24
NorCal Employment Counsel
pearly violent plaza
  05/22/24
I don't think that was his actual firm name.
Electric Sinister Heaven
  05/22/24
Trade name
Irradiated kitchen
  05/22/24
Juice WRLD Capital Partners
elite market
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Light Thirsty Site



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Deranged big lay

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Light Thirsty Site

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: Thriller senate

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Light Thirsty Site

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Frum Fantasy-prone Scourge Upon The Earth

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: galvanic hall degenerate

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Light Thirsty Site

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: spectacular rigpig mad cow disease

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Light Thirsty Site

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: spectacular rigpig mad cow disease

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Deranged big lay

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Light Thirsty Site

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: out-of-control mahogany round eye genital piercing

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: spectacular rigpig mad cow disease

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: Curious Sneaky Criminal Dragon

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: Aromatic wild goyim center

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: galvanic hall degenerate

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: Aromatic wild goyim center

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: confused native dopamine

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Pea-brained sadistic gaming laptop rehab

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Sepia private investor

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: galvanic hall degenerate

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Sepia private investor

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: balding range ceo

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Light Thirsty Site

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: balding range ceo

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Light Thirsty Site

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: startling razzle-dazzle alpha

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Light Thirsty Site



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: Electric Sinister Heaven

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: Sticky library boltzmann

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: self-absorbed pervert



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: pearly violent plaza

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: Electric Sinister Heaven

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Irradiated kitchen

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: elite market

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)