\
  The most prestigious law school admissions discussion board in the world.
BackRefresh Options Favorite

Solos: last name law firm or trade name?

...
Chocolate People Who Are Hurt Stain
  05/22/24
I think last name is better. But if you want to eventually s...
Carmine bateful hell half-breed
  05/22/24
I'd be happy if one of my kids took over it when I died.
Chocolate People Who Are Hurt Stain
  05/22/24
i thought you're a paralegal?
misanthropic depressive
  05/22/24
npfd?
Chocolate People Who Are Hurt Stain
  05/22/24
yeah I’m sure they’re dying to take over the bus...
passionate garnet field
  05/22/24
last name. trade names always seemed kinda prole to me
jet-lagged sick giraffe reading party
  05/22/24
pnnc
Chocolate People Who Are Hurt Stain
  05/22/24
I think trade-name law firms are among the most startingly p...
Splenetic flesh rehab affirmative action
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Chocolate People Who Are Hurt Stain
  05/22/24
"resale value"? What fucking percent of solo shop...
Splenetic flesh rehab affirmative action
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Carmine bateful hell half-breed
  05/22/24
but you can always rebrand later i suppose
Chocolate People Who Are Hurt Stain
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Bonkers pit jew
  05/22/24
Lol what did he want for it?
Splenetic flesh rehab affirmative action
  05/23/24
Git ‘er Dun Law
supple anal faggotry
  05/22/24
Trade name is so fucking prole but a good one probably bring...
Ultramarine parlor
  05/22/24
love it when law firms have "modern" MBA-sounding ...
jet-lagged sick giraffe reading party
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
Ultramarine parlor
  05/22/24
cr
mischievous double fault lodge
  05/22/24
I have no idea why solos would do trade names. I think it m...
onyx medicated headpube
  05/22/24
either be The Law Tiger or just go with your name, there is ...
beady-eyed office voyeur
  05/22/24
titcr https://www.gorillalawfirm.com/
jet-lagged sick giraffe reading party
  05/22/24
this man is leaning in
beady-eyed office voyeur
  05/22/24
Trade name is great for marketing because people know that y...
walnut dog poop round eye
  05/22/24
Also pigeonholes you into that practice area though.
Chocolate People Who Are Hurt Stain
  05/22/24
This is assuming you've made the choice that you're going to...
walnut dog poop round eye
  05/22/24
Few general practitioners anymore. But very common to take a...
Chocolate People Who Are Hurt Stain
  05/22/24
https://www.mybaldlawyer.com/
Salmon Meetinghouse
  05/22/24
...
Chocolate People Who Are Hurt Stain
  05/22/24
Damn. No one would ever accuse him of false advertising.
Chestnut turdskin stage
  05/22/24
Wild animal, actually.
electric space
  05/22/24
...
Bat-shit-crazy maroon mood codepig
  05/22/24
NorCal Employment Counsel
deranged know-it-all digit ratio ape
  05/22/24
I don't think that was his actual firm name.
Chestnut turdskin stage
  05/22/24
Trade name
Dashing hateful gas station
  05/22/24
Juice WRLD Capital Partners
abusive mahogany national useless brakes
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Chocolate People Who Are Hurt Stain



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Carmine bateful hell half-breed

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Chocolate People Who Are Hurt Stain

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: misanthropic depressive

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Chocolate People Who Are Hurt Stain

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: passionate garnet field

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: jet-lagged sick giraffe reading party

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Chocolate People Who Are Hurt Stain

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Splenetic flesh rehab affirmative action

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Chocolate People Who Are Hurt Stain

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Splenetic flesh rehab affirmative action

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Carmine bateful hell half-breed

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Chocolate People Who Are Hurt Stain

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Bonkers pit jew

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Splenetic flesh rehab affirmative action

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: supple anal faggotry

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: Ultramarine parlor

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: jet-lagged sick giraffe reading party

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: Ultramarine parlor

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: mischievous double fault lodge

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: onyx medicated headpube

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: beady-eyed office voyeur

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: jet-lagged sick giraffe reading party

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: beady-eyed office voyeur

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: walnut dog poop round eye

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Chocolate People Who Are Hurt Stain

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: walnut dog poop round eye

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Chocolate People Who Are Hurt Stain

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: Salmon Meetinghouse

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Chocolate People Who Are Hurt Stain



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: Chestnut turdskin stage

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: electric space

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Bat-shit-crazy maroon mood codepig



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: deranged know-it-all digit ratio ape

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: Chestnut turdskin stage

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Dashing hateful gas station

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: abusive mahogany national useless brakes

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)