Date: February 2nd, 2012 3:02 PM
Author: wonderful dilemma
A requirement for "three" reasons is capricious.
Redesigning a website is a significant expense and also imposes costs by changing the firm's image in the marketplace. Well run firms incur costs and change their image purposefully, as part of a strategy, not "randomly."
When firms are not being purposeful in their business activities, it is usually a sign of bad management or desperation or both.
(http://www.autoadmit.com/thread.php?thread_id=1863458&forum_id=2#19882756)