BECCA BLOOM smiles at the camera and tells her followers she’s going to serve a breakfast prepared by her private chef. She holds up a lime-green porcelain Versace platter patterned with an explosion of gold leaves and flowers. “Oscar and I are eating from matching chargers this morning,” she says brightly. As she assembles the food, she lists each ingredient in a soft, soothing voice: sushi-grade salmon sashimi, tuna bone broth, soft-boiled quail eggs, salmon roe caviar, freeze-dried codfish, edible flower garnishes—and a single blueberry.

“So he can play around with it after he’s done,” she explains. After all, the spread isn’t for the influencer, whose real name is Rebecca Ma, but her cat. The video cuts to Oscar (a Scottish fold, which Ma chose because Taylor Swift has two of them), contentedly licking away at the salmon from a plate sitting atop the decorative Versace dish. His caviar remains untouched.

Ma, 27, has been posting on TikTok only since January and is already one of the biggest stars of “RichTok”—videos that shine a spotlight on money and opulence. Viewers cannot get enough of her six-figure jewelry purchases, European shopping sprees and elaborate date nights with her fiancé, which might start at Van Cleef & Arpels and end with a fancy multicourse dinner, after which he surprises her with new Chanel boots. She is the antithesis of “quiet luxury,” unapologetically flaunting the trappings of her extravagant life for an audience of 4 million

(http://www.autoadmit.com/thread.php?thread_id=5762530&forum_id=2Elisa#49186043)