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Solos: last name law firm or trade name?

...
Awkward Misanthropic Set
  05/22/24
I think last name is better. But if you want to eventually s...
Underhanded menage
  05/22/24
I'd be happy if one of my kids took over it when I died.
Awkward Misanthropic Set
  05/22/24
i thought you're a paralegal?
haunting trailer park legend
  05/22/24
npfd?
Awkward Misanthropic Set
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Cobalt national windowlicker
  05/22/24
last name. trade names always seemed kinda prole to me
Slap-happy beady-eyed lodge jew
  05/22/24
pnnc
Awkward Misanthropic Set
  05/22/24
I think trade-name law firms are among the most startingly p...
Supple low-t trust fund
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Awkward Misanthropic Set
  05/22/24
"resale value"? What fucking percent of solo shop...
Supple low-t trust fund
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Underhanded menage
  05/22/24
but you can always rebrand later i suppose
Awkward Misanthropic Set
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
fiercely-loyal azure elastic band gaming laptop
  05/22/24
Lol what did he want for it?
Supple low-t trust fund
  05/23/24
Git ‘er Dun Law
Snowy Metal Office
  05/22/24
Trade name is so fucking prole but a good one probably bring...
stirring swollen half-breed heaven
  05/22/24
love it when law firms have "modern" MBA-sounding ...
Slap-happy beady-eyed lodge jew
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
stirring swollen half-breed heaven
  05/22/24
cr
charismatic senate generalized bond
  05/22/24
I have no idea why solos would do trade names. I think it m...
big-titted ratface
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Marvelous Pervert
  05/22/24
titcr https://www.gorillalawfirm.com/
Slap-happy beady-eyed lodge jew
  05/22/24
this man is leaning in
Marvelous Pervert
  05/22/24
Trade name is great for marketing because people know that y...
Filthy Histrionic Mad-dog Skullcap Property
  05/22/24
Also pigeonholes you into that practice area though.
Awkward Misanthropic Set
  05/22/24
This is assuming you've made the choice that you're going to...
Filthy Histrionic Mad-dog Skullcap Property
  05/22/24
Few general practitioners anymore. But very common to take a...
Awkward Misanthropic Set
  05/22/24
https://www.mybaldlawyer.com/
thirsty dilemma hominid
  05/22/24
...
Awkward Misanthropic Set
  05/22/24
Damn. No one would ever accuse him of false advertising.
Useless Station
  05/22/24
Wild animal, actually.
Balding messiness
  05/22/24
...
Exhilarant black sex offender reading party
  05/22/24
NorCal Employment Counsel
Vivacious Khaki Locus
  05/22/24
I don't think that was his actual firm name.
Useless Station
  05/22/24
Trade name
purple bull headed multi-billionaire hospital
  05/22/24
Juice WRLD Capital Partners
saffron odious laser beams resort
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Awkward Misanthropic Set



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Underhanded menage

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Awkward Misanthropic Set

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: haunting trailer park legend

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Awkward Misanthropic Set

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Cobalt national windowlicker

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: Slap-happy beady-eyed lodge jew

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Awkward Misanthropic Set

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Supple low-t trust fund

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Awkward Misanthropic Set

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Supple low-t trust fund

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Underhanded menage

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Awkward Misanthropic Set

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: fiercely-loyal azure elastic band gaming laptop

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Supple low-t trust fund

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: Snowy Metal Office

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: stirring swollen half-breed heaven

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: Slap-happy beady-eyed lodge jew

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: stirring swollen half-breed heaven

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: charismatic senate generalized bond

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: big-titted ratface

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Marvelous Pervert

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: Slap-happy beady-eyed lodge jew

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Marvelous Pervert

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Filthy Histrionic Mad-dog Skullcap Property

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Awkward Misanthropic Set

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Filthy Histrionic Mad-dog Skullcap Property

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Awkward Misanthropic Set

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: thirsty dilemma hominid

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Awkward Misanthropic Set



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: Useless Station

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: Balding messiness

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Exhilarant black sex offender reading party



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: Vivacious Khaki Locus

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: Useless Station

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: purple bull headed multi-billionaire hospital

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: saffron odious laser beams resort

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2Reputation#47685150)