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Can anyone explain the $2.4B Big Ten PE deal? Why would B10 agree?

B10 would get $2.4B. PE would get 10% of the B10's athletics...
Wine Love Of Her Life Ape
  11/10/25
...
Wine Love Of Her Life Ape
  11/10/25
i dont understand what its even supposed to be. isn't the bi...
Amber theatre gaming laptop
  11/10/25
I think they're selling the right to 10% of the revenue from...
Wine Love Of Her Life Ape
  11/10/25


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Date: November 10th, 2025 4:07 PM
Author: Wine Love Of Her Life Ape

B10 would get $2.4B. PE would get 10% of the B10's athletics revenue going forward and presumably excercise some control. Schools would be locked into the conference until 2046.

Seems like a terrible, terrible deal for a conference that makes $1B+ per year on football TV rights alone.

It has something to do with rolling up the schools' collective athletics IP into an entity to monetize it, but you don't need to get in bed with PE to do that. So what gives? What's the upsisde for these schools?

(http://www.autoadmit.com/thread.php?thread_id=5795816&forum_id=2Reputation#49418010)



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Date: November 10th, 2025 4:45 PM
Author: Wine Love Of Her Life Ape



(http://www.autoadmit.com/thread.php?thread_id=5795816&forum_id=2Reputation#49418098)



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Date: November 10th, 2025 4:56 PM
Author: Amber theatre gaming laptop

i dont understand what its even supposed to be. isn't the big ten just a conference of schools who play sports with each other. how can you "sell" that to private equity.

(http://www.autoadmit.com/thread.php?thread_id=5795816&forum_id=2Reputation#49418138)



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Date: November 10th, 2025 5:21 PM
Author: Wine Love Of Her Life Ape

I think they're selling the right to 10% of the revenue from monetizing those sports (TV rights, gear sales) to PE. But why? Who benefits?

(http://www.autoadmit.com/thread.php?thread_id=5795816&forum_id=2Reputation#49418191)