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Solos: last name law firm or trade name?

...
Wine Degenerate
  05/22/24
I think last name is better. But if you want to eventually s...
wonderful sanctuary
  05/22/24
I'd be happy if one of my kids took over it when I died.
Wine Degenerate
  05/22/24
i thought you're a paralegal?
Trip idea he suggested
  05/22/24
npfd?
Wine Degenerate
  05/22/24
yeah I’m sure they’re dying to take over the bus...
low-t parlor
  05/22/24
last name. trade names always seemed kinda prole to me
multi-colored harsh factory reset button internal respiration
  05/22/24
pnnc
Wine Degenerate
  05/22/24
I think trade-name law firms are among the most startingly p...
frum frisky piazza
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Wine Degenerate
  05/22/24
"resale value"? What fucking percent of solo shop...
frum frisky piazza
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
wonderful sanctuary
  05/22/24
but you can always rebrand later i suppose
Wine Degenerate
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Smoky Cerebral Karate Azn
  05/22/24
Lol what did he want for it?
frum frisky piazza
  05/23/24
Git ‘er Dun Law
Light thriller stage
  05/22/24
Trade name is so fucking prole but a good one probably bring...
Well-lubricated coiffed indian lodge
  05/22/24
love it when law firms have "modern" MBA-sounding ...
multi-colored harsh factory reset button internal respiration
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
Well-lubricated coiffed indian lodge
  05/22/24
cr
black glittery coffee pot
  05/22/24
I have no idea why solos would do trade names. I think it m...
Exhilarant mental disorder
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Territorial razzle range twinkling uncleanness
  05/22/24
titcr https://www.gorillalawfirm.com/
multi-colored harsh factory reset button internal respiration
  05/22/24
this man is leaning in
Territorial razzle range twinkling uncleanness
  05/22/24
Trade name is great for marketing because people know that y...
Adventurous rusted whorehouse feces
  05/22/24
Also pigeonholes you into that practice area though.
Wine Degenerate
  05/22/24
This is assuming you've made the choice that you're going to...
Adventurous rusted whorehouse feces
  05/22/24
Few general practitioners anymore. But very common to take a...
Wine Degenerate
  05/22/24
https://www.mybaldlawyer.com/
aphrodisiac french chef
  05/22/24
...
Wine Degenerate
  05/22/24
Damn. No one would ever accuse him of false advertising.
wild puce library
  05/22/24
Wild animal, actually.
copper big church building
  05/22/24
...
Fragrant mad-dog skullcap
  05/22/24
NorCal Employment Counsel
irate aqua theatre
  05/22/24
I don't think that was his actual firm name.
wild puce library
  05/22/24
Trade name
Glassy Cruise Ship Liquid Oxygen
  05/22/24
Juice WRLD Capital Partners
very tactful vigorous forum
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Wine Degenerate



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: wonderful sanctuary

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Wine Degenerate

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: Trip idea he suggested

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Wine Degenerate

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: low-t parlor

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: multi-colored harsh factory reset button internal respiration

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Wine Degenerate

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: frum frisky piazza

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Wine Degenerate

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: frum frisky piazza

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: wonderful sanctuary

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Wine Degenerate

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Smoky Cerebral Karate Azn

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: frum frisky piazza

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: Light thriller stage

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: Well-lubricated coiffed indian lodge

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: multi-colored harsh factory reset button internal respiration

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: Well-lubricated coiffed indian lodge

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: black glittery coffee pot

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Exhilarant mental disorder

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Territorial razzle range twinkling uncleanness

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: multi-colored harsh factory reset button internal respiration

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Territorial razzle range twinkling uncleanness

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Adventurous rusted whorehouse feces

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Wine Degenerate

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Adventurous rusted whorehouse feces

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Wine Degenerate

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: aphrodisiac french chef

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Wine Degenerate



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: wild puce library

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: copper big church building

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Fragrant mad-dog skullcap



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: irate aqua theatre

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: wild puce library

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Glassy Cruise Ship Liquid Oxygen

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: very tactful vigorous forum

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)